New Brand Identity of Iwan Tirta Batik Collection

Redesigning and enhance the brand identity of IwanTirta Private Collection by creating new visual designs that will further increase its brandrecognition within the market. The method used for the research are online qualitativeinterview with the Head Marketing of Iwan Tirta Private Collection and in-storeobservations. Rejuvenated modern designs appeals better to the target market of the brand.In conclusion, enhancing the brand of Iwan Tirta Private Collection does really help uplift
its notion as a luxury brand. By incorporating new color schemes, more modern typefaces,
and new graphic elements, its brand identity appeals better to its target market as a luxury
batik brand.

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creator’s profile

Alumnae of GDNM Binus Northumbria School of Design

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